How Photographers Use H1, H2, H3, H4, H5, & H6 Header Tags For SEO
An integral part of performing SEO for photographers is the structure of the visible text on the page. I want to go over the structure of the H tag. The H stands for ‘header’, and you have H1 through H6. The way that this is going to be structured is going to be unique to every single page, so every page needs to be laid out and structured in this way. It makes it easy for Google to crawl the information. It makes it easy for users to read and consume the information. This is going to be a very similar type of structure as you see in an APA formatting, as you seen in colleges and papers and anything like that. Also, you see very similar formatting in magazines and in newspapers and formal publications written across the world and English languages.
What we see here, I’ve created this outline as an example. What we can see here is the very top one is an H1. With the H1 tag, you only want one per page. What it’s going to be is it’s going to be very similar or congruent with the page title. If you have a homepage of a website, for example, the page title might read something like “Ben Turner Photography” and “Destin family photographer“. Destin family photographer is the target keyword. That’s what I am. That’s the purpose of the home page, is to say this is the home page for Destin family photographer who is Ben Turner. An H1 tag would be something similar to that. It would say something like “Destin family photographer”. It could even include my business name. If you’re talking about a pricing page, you would say something like “Ben Turner Photography pricing” or just “pricing”. On the about page or reviews page, you would say pricing or reviews. If you’re doing a blog post, the H1 would be something along the lines of “the Smith family at McKinney Square” or something like that, depending on the location. When you get into independent strategy, we definitely talk about that in other videos, but this here is just mainly to tackle the structure. You have the H1 tag, only one per page. It’s congruent with the page title.
Then, you have the sub-settings, and they’ll stick with the examples of this being a home page. On a home page, you might have an about section, a pricing section, and a portfolio section that you would have some content that would lead people to that. Then, you have an H2 that would be the about, another H2 that’s pricing, another H2 that’s portfolio. Everything below that H2 tag, before you get to another H2 tag, is going to relate to the about. I have an H3, which might be experience, style, and then any personal information. Those might be three sub-settings. Under the H3, you might have a paragraph about … The H3 experience, you have experience. Then, the style, you might have a paragraph and then about, and then the H3 with personal, you might have personal stuff.
Now, if you get into pricing’s just another example. It got a little bit deeper. You had the H3 for pricing and then another H3 that would be packaged. Then, you have an H4. Notice that there are three H4 sections, so we can go ahead and turn this H4. Let’s pick a color here. Let’s go with blue. We have the H4, and then we have another H4 that is going to be that same color, and then we have another H4. Everything that’s going to be nested under the H4 is going to contribute to package number one. It’s all package number one. These are package number two, this is package number three. You have a paragraph about package number one. Then you might have a sub-item, item number one, item number two, item number three that is included in package one. Then, you get into package two, and then you have the paragraph. It goes on and on, and you might continue on to include H5s and H6s. Again, this would be a fact about item number two, so it goes deeper. These are going to be headers that preface a paragraph or information about the related topic. So you can start seeing how it is going to be nested in terms of that. To keep this consistent, we should probably make this orange to be, then, H3. Then, you get into information here, and these are all going to be H3s as well.
As you start seeing how these are nested and put together, that is going to be the basic structure that you are going to create and use these header tags.